ct

Givaudan Soothes the Market with Latest Sustainable Biotech

November 6, 2017 | Contact Author | By: Jennifer Novoseletsky
Close
Fill out my online form.
  • Article
  • Keywords/Abstract
Woman soaking in window sun from her bed

Keywords: Givaudan Active Beauty | sustainability | biotechnology | BisaboLife | bisabolol | Unilever | Global Wellness Institute | GWI | wellness | health | skin care | soothing skin | reduce redness | restore comfort | anti-inflammatory | antioxidant | astringent | healing

Abstract: Health and wellness has been rising for some time now, opening the door for Givaudan Active Beauty's launch of a sustainable ingredient that has numerous skin care properties at a time when the utilization of eco-friendly products is high in consumers' priorities.

Givaudan Active Beauty has introduced BisaboLife (INCI: Bisabolol), a sustainable molecule produced by a fermentation process.

Sustainability is key in today's personal care market. A recent study from Unilever confirmed that 33% of consumers—out of 20,000 people from five different countries—chose to buy from brands they believe are doing social or environmental good. The survey also showed that 21% of respondents said they would actively choose brands if they made sustainability credentials clearer on packaging and marketing.

As a fully bio-sourced ingredient, BisaboLife takes care of sensitive skin and the scalp by refreshing and soothing the skin, while restoring its comfort. Its soothing action helps reduce redness after shaving, which was clinically tested -81% in comparison to a placebo. Additionally, this biotech is identical to the plant active isomer of (-)-α-bisabolol, which is known for its anti-inflammatory, antioxidant, astringent and healing properties.

The Global Wellness Institute has estimated the worldwide wellness market at greater than $3.4 trillion, of which beauty and anti-aging offerings account for $1.026 trillion. The ingredient was developed to meet demands for this market growth and trend. Additionally, BisaboLife adds to other applications in the fragrance division, leveraging white biotechnology to create sustainable ingredients.