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L'Oréal has acquired salon distributor Maly's West. According to L'Oréal, Maly's will be integrated into its professional products division. Maly's West supplies 30,000 hair salons in the western region of the United States.
Similarly, L'Oréal acquired professional beauty hair care provider Beauty Alliance last April. It has said that the two salon distributor acquisitions complement its plan to increase its presence in the US salon hair care market. L'Oréal joins a slew of other large corporations buying into the professional hair care market. If recent purchases are indicative of a recent trend, then the professional hair care market is sure to grow.