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Compass--Familiarity Breeds Content in the Ethnic Hair Care Sector
By: L. DiBerardino
Posted: May 1, 2006, from the May 2006 issue of Cosmetics & Toiletries.
Specification is everything today in the personal care market. Niche markets reign as both mass market shelves and prestige counters fill with hair care lines segregated by type, texture and color.
Is there any validity to the adage, it takes one to know one, within the ethnic market? Speaking to Victoria Holloway, MD, from the Chicago-based L’Oréal Institute for Ethnic Hair & Skin Research, the answer is irrevocably, yes.