Specification is everything today in the personal care market. Niche markets reign as both mass market shelves and prestige counters fill with hair care lines segregated by type, texture and color.
Is there any validity to the adage, it takes one to know one, within the ethnic market? Speaking to Victoria Holloway, MD, from the Chicago-based L’Oréal Institute for Ethnic Hair & Skin Research, the answer is irrevocably, yes.
Excerpt Only This is a shortened version or summary of the article that appeared in the December 2007 issue of Cosmetics & Toiletries magazine. If you would like a copy of the complete article, please contact us at firstname.lastname@example.org.