Hair gels and mousses have a high rank among stying products. Approximatly half of the styling polymers are employed in these application forms, and approximately 25% are used in gel formulations.
Gels are favored for short hairstyles and are particularly used by men. Due to VOC regulations, the trend in the United States is toward water-based styling gels and mousses--away from aerosol hairsprays with propellant and solvent. In Asia, water-based and alcohol-free styling formulations are correlated with purity and traditionally preferred. ON strong, dark Asian hair, styling gels and mousses accomplish good setting without flaking.