Excerpt Only This is a shortened version or summary of the article that appeared in the December 2007 issue of Cosmetics & Toiletries magazine. If you would like a copy of the complete article, please contact us at email@example.com.
The Long and Short of Hair Care
Nov 1, 2005 | Contact Author | By: Laurie DiBerardino
In personal care, the hair care market holds an impressive second only to the booming skin care segment. Valued at US$47 billion in 2004, the mature hair care sector witnessed a 4.7% rise—not really impressive—but getting there. The hair industry has definitely experienced its share of tangles. Among the factors that have paralyzed the market include: challenging economics (in the United States and China); high penetration driving down unit prices; and very little in terms of innovation. Even in shampoo—the bread and butter of hair care—product saturation must be combated with new ingredients, new technology and new positioning. On the good side, the basics of hair—shampoos, conditioners and styling products—have seen some hopeful development. In this month’s issue, we present our Hair In-Focus documentary to assist you in creating a breakthrough.