During the NY SCC Suppliers' Day, at booth 1323, Lubrizol will showcase three product innovations.
The new Fixate Design polymer (INCI: Polyacrylate-32) is an easy-to-use fixative polymer for styling mousses. It provides formulation flexibility to deliver styling products with clean, lustrous, long-lasting volume and hold. It delivers high humidity resistance, tailored hold, exceptional shine, little to no flaking and distinctive sensory benefits. Its versatility provides formulators with creative options and degrees of freedom while maintaining superior performance.
The recently launched Novemer EC-2 polymer (INCI: Sodium Acrylates/Beheneth-25 Methacrylate Crosspolymer (and) Hydrogenated Polydecene (and) Lauryl Glucoside) is a multifunctional, easy-to-use synthetic polymer offering improved electrolyte compatibility and efficiency.
Glucamate VLT thickener (INCI: PEG-120 Methyl Glucose Trioleate (and) Propanediol ) is a highly effective vegetable-derived liquid thickener for mild surfactant formulations.
In addition, the company will highlight its Merquat 2003 PR (INCI:Polyquaternium-53) ampholytic terpolymer developed for use in color protection shampoos. It provides improved conditioning and foam in sulfate-free shampoo formulations.