Plumped Up Eye Color Collections for the Fall

Posted: September 12, 2006

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Shiseido Fitit in Japan has taken a novel approach to eyeliner with the reformulation of its Majolica Majorca Neo Automatic Liner. It comes in the form of a felt-tipped pen and has a non-conventional formula that is adhered to skin immediately after it is applied. This long-lasting eyeliner is waterproof and comes in seven shades. Per the packaging, Neo Automatic Liner “fulfils all your wishes.”

Albion Exage Eprise has launched Cartridge Eyeliner. In essence, this product is an eyeliner that’s housed in a plastic cartridge that can be fixed onto a holder (that is sold separately) for easy application. It allows consumers to interchange any of the five available colors while still using the same convenient holder. The eyeliner can be dispensed as necessary and does not require sharpening. Although this product was launched in Japan, its innovation has the ability to prosper globally.

The Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. For additional information regarding GNPD, visit www.gnpd.com or call Mintel International at 312-932-0600.