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Soap has found a new form with the introduction of Aicello Chemical Co. Ltd.'s (Toyohashi, Japan) Fusion Film. The new product is a film soap that dissolves with water to lather and cleanse without the use of a bar. According to the company, the film soap can be custom blended to create unique soap leaves .
The company has found that the average woman uses too much soap to wash their faces, and it has reported film soap to be the solution, proportedly allowing just the right amount of soap per use. The product is available in a variety of sizes, formulations, fragrances, colors, logos and packaging.