Feb 1, 2012
Within the realm of natural and organic personal care products, deodorants and antiperspirants loom large simply because the overall category itself is very large in any retail health and beauty aids planogram. These two related products—i.e., antiperspirants and deodorants (AP/Deo)—are fraternal twins joined at the axilla that perform in this same anatomical arena using some of the same tricks.
May 1, 2009
Deodorants have been used for more than 5,000 years, with every major civilization having left a record of efforts to mask body odors. Over time, applications have evolved from masking offensive odors with simple perfumed oil, to today’s complex deodorant and antiperspirant (AP) applications.