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Section: Formulas/Products > AP/Deodorant

Man Using Clear Stick Deodorant Nouryon Formula Focus Adobe Stock 479578624

Formula Focus: Slick Stick Deodorant

This deodorant stick features ingredients for long-term moisturization and a silky skin feel.

After users' 'sweatiest” workouts, the videos and commercials depicted their underarms being completely dry. In its decision, the BBB National Programs’ National Advertising Division determined the videos and commercials conveyed a message that the product completely prevents underarm sweat and sweat marks.

BBB National Programs’ National Advertising Division, Prompted by P&G, Calls Out Unilever's Degree Advanced Deodorant Claims

The BBB National Programs’ National Advertising Division called on Unilever to discontinue or modify claims suggesting its Degree Advanced Antiperspirant prevents sweat and sweat marks throughout intense exercise. P&G brought forth the challenge.

Body Spray Deodorant Unilever Benzene Story Adobe Stock 185735509

Unilever Pays $2 M to Resolve Suave Aerosol Benzene Suit

The settlement resolves claims of benzene contamination in the Suave 24-hr Protection Powder Aerosol Antiperspirant and Fresh Aerosol Antiperspirant.

The emerging science of the microbiome is still in its infancy, yet it is the driving force behind a transformative scientific revolution in beauty and beyond. What lies ahead will have broad implications for scientists, marketing and R&D professionals, academic institutions, our health, and perhaps our survival.

Coming Soon: 'Evolutionary Biology & the Future of Skin Microbiome Innovation'

Speaker Larry Weiss, M.D., is CEO and founder of Weiss Bioscience, Inc., a San Francisco-based microbiome biotechnology company and manufacturer of Symbiome skin care.

Panelists noted that the sensoriality provided by the alkane emollients was not significantly different from that of cyclopentasiloxane.

Alkane Emollients as Biodegradable, Sensorial Silicone Alternatives in Deodorants

This article explores the development of stable, silicone-free deodorants that maintain silicone-like sensory properties. Described here are the formulation methodology and sensory tests that identified alkane emollients as sustainable, sensorial options.

The technology reportedly controls foul smells through chemical elimination of 'foul' odorants and simultaneously 'harmonizes olfactively' with malodor sources to diminish the perception of off odors.

Eurofragance Unveils Verdenix Upcycled Malodor Scent Technology

Eurofragance will use the new malodor technology in its in-house formulations for soaps, shower gels, detergents, dishwashing liquids and more.

Future ads must not feature claims that competing deodorants or antiperspirants, by inhibiting perspiration or containing synthetic ingredients including aluminium salts, are linked to health problems such as hormonal imbalances, itchiness, rashes or body odor.

ASA Rules Wild Cosmetics Deodorant Claims are Misleading

The UK-registered Advertising Standards Agency (ASA) upheld its ruling that a Dec. 2, 2022, YouTube ad and information posted on the website of deodorant manufacturer Wild Cosmetics misled consumers. The ad can no longer appear in the original form.

Glycerin reportedly has antibacterial properties, primarily as an osmolyte. By creating osmotic pressure, it can disable or destroy bacteria cells.

Oobleq Highlights Simple Starch Hydrogel Deodorant

Metaperspirant is a simple starch-based hydrogel that acts in several ways to prevent odor. Per Oobleq, one is by forming a film and adhering to odor-causing bacteria to prevent them from cleaving the precursors found in apocrine sweat.

Cashmere Mist Deodorant offers scent notes of lily of the valley, bergamot, amber, musk, Moroccan jasmine and sandalwood.

Donna Karan Releases Cashmere Mist Deodorant

Cashmere Mist Deodorant offers scent notes of lily of the valley, Moroccan jasmine and sandalwood.

Variability among several ingredients allows for tuning rheology, carrying capacity, moisture vapor transmission rate and adhesive strength.

GluEco Highlights Bio-based Dermal Adhesive for Topical Delivery

Developed through a licensing agreement with Purdue University, the DermAmaize adhesive film provides the long term delivery of antimicrobial oils, antioxidants, vitamins, soothing agents, bioactives and more.

Patent Pick: L'Oréal Sticks it to Odor with Magnesium-based Deodorant Solid

L'Oréal has applied for a patent on a stable sensorial deodorant emulsion stick comprising a magnesium salt as an alternative to undesirable aluminum salts.

The spray is said to give the user's armpits the ultimate defense, with 'ridiculously long-lasting' sweat and odor protection power.

Label Challenge Answer: Old Spice Sweat Defense Antiperspirant

Cosmetics & Toiletries puts your formulating skills to the test with this weekly Label Challenge. Challenges are posted to social media on Monday, you respond in the comments, and we give the answers in our Friday newsletter. Good luck.

This week's label challenge answer is Tom's of Maine Deodorant, Men's Long Lasting Wide Stick Deodorant in the mountain spring scent.

Label Challenge Answer: Tom's of Maine Deodorant, Men's Long Lasting Wide Stick Deodorant

Cosmetics & Toiletries puts your formulating skills to the test with this weekly Label Challenge. Challenges are posted to social media on Monday, you respond in the comments, and we give the answers in our Friday newsletter.

The updated Weightless Dry Spray Collection was redesigned to give women protection with a targeted application that gets more product where it’s needed with less cloud.

P&G's Secret Weightless Dry Spray Collection Provides 48-hr Protection

The updated Weightless Dry Spray Collection was redesigned to give women protection with a targeted application that gets more product where it’s needed with less cloud.

Unilever recently featured two Rexona team members who shared how they developed the company's patented deodorant technology that provides 72-hr sweat and odor protection.

Unilever Highlights Rexona Innovators on 72-hr Deodorant Protection

Unilever recently featured two Rexona team members who shared how they developed the company's patented deodorant technology that provides 72-hr sweat and odor protection.

Body Powder

Arm & Hammer Launches Sport Collection Body Powder and Gear/Shoe Refresher Spray

The new Sport collection products are based on the company's Fresh Guard Technology and old favorite: sodium bicarbonate (baking soda).

In light of this movement, formulation approaches to optimize naturally focused, new age deodorants are outlined here. Current market examples also are provided. An evolution toward plant-based, resource-renewable and environmentally sound technologies is transforming the antiperspirant and deodorant category.

Controlling Odor and Wetness in a Newer, Greener Age

In light of the plant-based, resource-renewable and environmentally sound technologies movement, formulation approaches to optimize naturally focused, new age deodorants are outlined here. Current market examples also are provided.

As body odor is negatively perceived in modern times, it is up to the formulator to continuously innovate to create effective yet safe AP/deo products. Described here are the formulation similarities and differences of AP/deos and their optimization for odor control.

Formulating Forum: Deodorants Versus Antiperspirants

As body odor is negatively perceived in modern times, it is up to the formulator to continuously innovate to create effective, safe AP/deo products. Described are the formulation similarities and differences of AP/deos and optimization for odor control.

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