In last week's poll, we pointed out that marketing teams often drive a vision to meet a niche market need. However, this vision and the science are sometimes at odds.
In relation, we highlighted how in the March edition of Cosmetics & Toiletries, Karl Laden, Ph.D., emphasizes consumer fears of synthetics, the impact of this on formulating and that calling products or ingredients natural, naturally derived or organic establishes a basis for considering them as a special class of ingredients.
So we asked you: Does your marketing department understands the limits of cosmetic science?
17% of you answered yes, while a whopping 83% of you said no.
Thank you for participating. Subscribe to our newsletter and/or check back for our weekly Tuesday polls and results.
