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Beauty Accelerate Virtual Event

Beauty Accelerate Virtual, took place November 2–5, 2020. This 100% virtual event is for beauty marketers, founders, executives, R&D managers and cosmetic scientists. Attendees will learn to solve innovation challenges, develop best practices for collaboration and gain knowledge on emerging innovations while navigating the disruptions of the past year…Our new normal.

Presentations will cover business and brand strategies, emerging technologies and research, and market data. Interactive elements to share further insights include live Q&As and intimate roundtable discussions.

Due to popular demand, we re-opened registration for those who missed it. Registration will be open until December 4!

Register Now for On-Demand access to ALL 4 days until December 14!

Register Now

Already registered? Click on the session you missed to view On-Demand.

Questions? Contact Marissa Esposito at mesposito@allured.com.

Tech Briefing (Monday, Nov 2)

Monday & Tuesday's "Tech Briefing" will be an exploration of new and emerging technologies and research that will be used to drive future beauty innovation. Rachel Grabenhofer, managing editor of Cosmetics & Toiletries explains, "We will delve into fascinating emerging technologies and targets for future cosmetic product development ranging from the endocann­abinoid system and blue biotech, to food emulsifiers, sleep and beauty, haptics and biofilms."

Harnessing the Endocannabinoid System for 'Wellness Cosmetics': CBD 2.0

8:00 AM – 8:50 AM CST

Speaker: Lex Pelger

Learn about the role of the endocannabinoid system in the skin, what's known of CBD's effects and other endo- and phyto-cannabinoids that may be used in the future. Product developers will be inspired with novel chemistries & pathways to craft wellness cosmetic experiences. Marketers will gain exposure to alternate realities for new iterations of this booming sector.

Blue Biotech and Beauty: Potential Untapped Resource

9:00 AM – 9:35 AM CST

Speaker: Colin Barrow, Ph.D.

The sea covers 70% of the earth and has more biodiversity than that found on land. However, this biodiversity has been difficult to access, until recently. This presentation will delve into microalgae for beauty and fish for answers for anti-inflammatory, anti-aging, sun protection and other skin health benefits.

Waterless, The Next Revolution in Beauty

9:45 AM – 10:10 AM CST Session Sponsor: TaikiUSA

Speaker: Jim Perry

This presentation will discuss the changes in the industry and the impact on sustainability of packaging. Focusing on the benefits of removing water in beauty products and a talk about solutions to achieve effective results.

Food Emulsifiers Feed the Naturals Need

10:20 AM – 10:55 AM CST

Speaker: Nick Morante, Ph.D.

Most, if not all, food-grade emulsifiers are natural and edible, and can be used safely in cosmetics to support a “natural” claim. Yet, most formulators overlook these materials. This technical lecture will examine the latest food emulsifiers available and explain their utility for cosmetics, opening a new supply chain to source safe and natural solutions.

3 Keys to Amazon Beauty Growth of 30%+

11:05 AM – 11:30 AM CST Session Sponsor: beBOLD Digital

Speaker: Denny Smolinski

This presentation reveals three keys to growth on Amazon that will set your brand up for success during and after the pandemic. Implement these changes and you will see steady growth, month over month, with Amazon’s Flywheel. This talk will explain how to optimize your Amazon listing, explore Amazon’s Flywheel and help you crush your competition.

Don't Sleep Through This...Surprising Connections Between Beauty and Sleep

12:05 PM – 12:40 PM CST

Speaker: Russel Walters, Ph.D.

This talk will elucidate the interesting connections between beauty and sleep (or lack thereof). It will also suggest biological targets to improve both. Product developers will gain insights on how to align cosmetics and personal care products with this fundamental human need.

Material Science Can Breathe New Life into Your Innovation Pipeline

1:25 PM – 2:10 PM CST

Speaker: Prithwiraj Maitra, Ph.D.

A strong grasp of material science can unlock new opportunities in cosmetic product design and optimization. This “deep dive” will lay the groundwork for understanding material science and how it applies practically in skin, hair, color, sun and antiperspirant product development.

Tech Briefing (Tuesday, Nov 3)

Monday & Tuesday's "Tech Briefing" will be an exploration of new and emerging technologies and research that will be used to drive future beauty innovation. Rachel Grabenhofer, managing editor of Cosmetics & Toiletries explains, "We will delve into fascinating emerging technologies and targets for future cosmetic product development ranging from the endocann­abinoid system and blue biotech, to food emulsifiers, sleep and beauty, haptics and biofilms."

Haptics to Augment Consumer Experience and Cosmetics R&D

8:00 AM – 8:45 AM CST

Speaker: Matthew Herd

Research has shown hedonic experiences are significant drivers for consumers. Cues for texture and feel can translate biological cues. As such, haptic perception and technologies pose interesting opportunities. This presentation will explore two applications of haptics in cosmetics: augmenting consumer experiences, and aiding in the R&D of sensorially engaging products.

Senolytics: Clearing Zombie Cells from the Skin

8:55 AM – 9:20 AM CST Session Sponsor: Mibelle Biochemistry

Speaker: Dr. Fred Zülli and Dr. Franziska Wandrey

A novel anti-aging concept has entered the medical world, with remarkable results in early trials. The concept of senolytics provokes rejuvenation by specifically eliminating senescent cells without harming healthy cells. This concept has now, for the first time, been adapted for the cosmetic industry with “Alpine Rose Active.”

Navigating Fragrance Allergens

9:25 AM – 9:50 AM CST Session Sponsor: MilliporeSigma

Speaker: Dr. Luke Grocholl

An overview of fragrance regulations presented by Dr. Luke Grocholl, Regulatory Affairs Expert for Flavors & Fragrances. Emphasis will be on requirements and guidelines that impact fragrance ingredient selection. Label requirements for key ingredients will also be highlighted.

Biofilms: The Next Frontier in Skin Microbiome R&D

9:55 AM – 10:35 AM CST Session Sponsor: Introduction by MilliporeSigma

Speaker: Claudia Marques, Ph.D.

The skin microbiome has gained considerable interest in cosmetics R&D but there is more to this layer than microorganisms alone. These entities are embedded in a self-produced matrix—the biofilm. This lecture will present the biofilm and consider the dynamics within, especially in the context of dermatologic skin conditions. It also will consider topical treatments.

3 Approaches to Support Skin Health

10:45 AM – 11:10 AM CST Session Sponsor: Evonik Corporation

Speaker: Arnoldo Fonseca and Frank Schmidtmann, Ph.D.

The skin microbiome and barrier are the joining forces to promote healthy-looking skin. As a complement to the skin microbiome, functional reinforcements like ceramides, cholesterols and alpha hydroxy acids can enhance the skin barrier intrinsically and extrinsically. Learn how these entities empower skin’s defenses, enrich skin health and increase skin’s viability.

Panel: Reacting to Remain Relevant in a Cosmetic Market Crisis: An Industry Case Study

11:45 AM – 12:25 PM CST Session Sponsor: Gold Sponsor: Biocogent

Speaker: Ida Wong, Amanda Duffield and Peter Tsolis (moderator)

Responding COVID-19 market panic, cosmetic companies have scrambled to reinvent themselves and remain relevant. This panel discussion is a case study of the collaborative moves made by teams in R&D, marketing, production, etc., at The Estée Lauder Companies to react and respond to the global crisis, including concessions made and the outcome of these efforts.

Take Care Now! Inspiring Solutions for the Current COVID-19 Situation

1:05 PM – 1:30 PM CST Session Sponsor: Evonik

Speaker: Anne Mu and Racheal Young

In this uncertain time, consumers are deeply concerned about the impact of COVID-19 on their health and economic situation. This leads to a focus on basic needs and a change of habits and shopping behavior. This talk will address the most important consumer needs and provide inspiring ideas for products and formulations to meet them in hand care, face care and well-being.

Beauty's New Normal (Wednesday, Nov 4)

On Wednesday, "Beauty's New Normal" will feature curated panels and presentations regarding near-term challenges and future innovation needs for brand leaders, marketers, R&D and product development professi­onals, and more.

Key topics will include post-pandemic innovation, the enduring importance of mission-driven brands, emerging consumer insights in the time of COVID-19, sustaining indie brands, ingredient/​formulation needs for uncertain times, feel-good beauty for stressed-out consumers, how retail has forever changed amid this most unusual year, and more.

Beauty Consumer Needs for the New Normal

8:00 AM – 8:55 AM CST Session Sponsor: Introduction by beBOLD Digital

Speaker: Yarden Horwitz and Olivier Zimmer

What Google search trends tell us about shifting consumer behaviors and needs in beauty & personal care. Spate analyzes over 10BN search signals to identify the key trends which have emerged through lockdown. The presentation will cover which trends are here to stay, and which trends are just a fad.

Panel: Innovating for the New Normal

9:00 AM – 10:00 AM CST Session Sponsor: Introduction by Evonik

Speaker: Shimei Fan, Jennifer Marsh, James Ebel, Daniel Gonzaga and Peter Tsolis (moderator)

This panel will discuss the impacts of 2020's upheaval, as well as implications for beauty and personal care product innovation. Topics include impacts on collaboration/product development, claims, packaging, marketing, retail and specific categories. Experts will tackle which changes are short-term and which might be here to stay. Discussion to be followed by live Q&A.

Re-Imagine: Care + Wellness in a Post-COVID World

10:05 AM – 10:30 AM CST Session Sponsor: Symrise

Speaker: Jennifer King and Susan Sperring

COVID-19 has challenged the way we live, interact and behave–inside and outside our homes. As consumer needs for beauty + self-care have amplified, “Re-Imagine” explores post-COVID-19 beauty care trends, 3 “codes of wellness,” and ingredient solutions and creative concepts addressing increasingly prevalent and likely enduring behaviors.

Panel: Sustaining Indie Brands Post-Pandemic

10:33 AM – 11:30 AM CST Session Sponsor: Introduction by Univar Solutions

Speaker: Chris Hobson, Ken Marenus, Elizabeth Corrigan and Jeb Gleason-Allured (moderator)

A 360-degree review of strategies to emerge competitive in the post-pandemic recovery. Experts will include thought leaders among brands, manufacturing firms and more.

Panel: Feel-Good Beauty

11:40 AM – 12:35 PM CST Session Sponsor: Introduction by Croda International Plc

Speaker: Stephanie Morimoto, Michael Bumgarner, Eva Goicochea, Beatrice Dixon, Priscilla Tsai and Jeb Gleason-Allured (Moderator)

From sleep to stress to hormonal and sexual wellness, brands are expanding the benefit proposition of beauty. This panel of brand leaders will discuss the power of well-being-powered brands in unprecedented times. This panel will conclude with a live Q&A.

3 Emerging Trends in the Post-COVID World of Skin Care

12:40 PM – 1:05 PM CST Session Sponsor: Biocogent

Speaker: Paul Lawrence, Ph. D.

A deep dive into emerging trends from COVD-19. We will break down the issues and help to solve them with bio-active ingredients from Biocogent’s catalog. Focus on health and wellness through the skin.

Mission-Driven Beauty (Part One)

1:10 PM – 1:30 PM CST

Speaker: Mike Indursky

Learn about the practical considerations behind implementing a responsible brand ethos in product development, the Hear Me Raw mission, how the mission aligns with the market, implications for formulation/ingredients (clean and sustainable materials) and implications for packaging and business model (refillable system, direct-to-consumer).

Innovations in Clean, Effective and Safe Sun Care

1:35 PM – 2:00 PM CST Session Sponsor: Hallstar Beauty

Speaker: Eileen Zhang

Sun care innovation & brand-building pose challenges & opportunities. This session will show how to balance clean sun care with the need for efficacy, safety & a pleasant user experience. Photostabilization, combined w/biomimetic naturals, can "greenify" the photoprotection package. Featuring a case study formulation with proven efficacy & aesthetic appeal.

Panel: Mission-Driven Beauty (Part Two)

2:05 PM – 2:50 PM CST

Speaker: Mike Indursky, Yve-Car Momperousse, Karen Behnke, Dr. Christine Martey-Ochola, Jo Chidley and Jeb Gleason-Allured (moderator)

Value-led brands mean more than ever as sustainability, social justice and the impacts of the COVID-19 pandemic converge to reshape business and societies. This panel of beauty industry leaders will address the impacts of the tumultuous year on their brands as well as their long-term strategies.

Formulations & Ingredients That Build Trust

2:55 PM – 3:30 PM CST

Speaker: Mark Chandler

In this talk, cosmetic chemist Mark Chandler will ask: what will formulations look like post-pandemic? Key points will include: A renewed focus on efficacy, trending ingredients, safe synthetics, testing: the power of verification and merging consumer concerns driving product development.

Panel: Beauty Retail Post-COVID-19

3:35 PM – 4:40 PM CST Session Sponsor: Introduction by Univar Solutions

Speaker: Annie Jackson, Larissa Jensen, Ellen Friedman, Kristian Edwards, DrPH, Brittney Ogike and Jeb Gleason-Allured (moderator)

COVID-19, Black Lives Matter and conscious beauty have reshaped beauty retail, boosting e-commerce, prompting store changes and best practices, boosting sustainability, shifting consumer needs, and increasing representation among BIPOC-led brands. This panel of retail experts will offer a look forward to the ways in which retail is changing and what it means for brands.

Roundtable Discussions Via Zoom (Thursday, Nov 5)

Roundtables are SOLD OUT! Roundtables, although sold out, will be available on-demand for 30 days post-event.

Thursday will comprise live “Roundtable Discussions” led by R&D and marketing experts from our program who will host small groups for intimate face-to-face discussions on today’s most pressing questions. Discussions will be held through Zoom, a popular video conferencing platform.

All Roundtable Discussions will occur simultaneously across three time slots: 9:00-9:25, 9:30-9:55 and 10:00-10:25 am. During the registration process, attendees choose which 3 Roundtable Discussions they will attend (subject to availability).

Roundtable Discussions will run for 25 min and include no more than 15 virtual attendees plus the host.
Seating is limited and available on a first-come, first-served basis. 

AI for Spotting the Next Big Beauty Trend

Speaker: Yarden Horwitz

Join Spate’s experts to gain insights into how online search trends reveal shifting consumer behaviors and needs in beauty and personal care. What trends are here to stay and which are fads? Join this session to find out.

Cannabinoids in Cosmetics

Speaker: Lex Pelger

CBD is only the beginning for the cosmetics market. Endocannabinoids and their related receptors can impart a sense of relaxation and anti-stress effects in users, perfectly aligning with the self-care and wellness movement. Join the discussion to gain insights on the next steps in this market space.

Haptics, Consumer Experience and Cosmetics R&D

Speaker: Matthew Herd

Haptic perception and technologies present interesting opportunities for product developers. They can augment user experiences or support the research and development of products that sensorially and emotionally captivate the consumer. Join this discussion to indulge your own intrigue and push product concepts into next-gen experiences.

Running a Feel-good Brand in an Unprecedented Year

Speaker: Stephanie Morimoto

Gain insights from the founder of Asutra, a brand offering "Empowering Active Self Care" in an era that increasingly sees a blur between wellness and beauty.

Shifting Innovation Gears to Meet Changing Market Demands

Speaker: Peter Tsolis

No one could have predicted the COVID- 19 pandemic or its widespread effects. Panicked markets have upended industries, and companies have had to reinvent themselves to remain relevant. Join in this discussion of how industry giant The Estée Lauder Companies shifted gears to innovate for new market demands, and gain insights to help stabilize your own brand or business.

Sleep and Beauty

Speaker: Russ Walters

Sleep impacts every aspect of life. It is essential to mental acuity, emotion and health, but it also is overlooked. Daily emotional and environmental stress, lifestyle choices, hormones and circadian rhythms are complex factors that affect sleep wellness—and in turn, beauty. Join this discussion to gain a better understanding of the implications of sleep on beauty.

Sustaining Indie Brands

Speaker: Ken Marenus

Ken Marenus, president of Independent Beauty Association, will lead a discussion of the challenges facing indie brands and the resources available to sustain them during this difficult time.