The modern-day beauty consumer is well aware of the ingredients used to formulate their favorite products, and beauty brands are beginning to realize that with consumers' insatiable desire to know what exactly they are putting on their skin, transparency is of greatest importance.
Resources designed to hold brands accountable are being made available daily. One such source for formulators to be aware of is the U.K.'s SkinNinja app. The app is designed to help U.K. consumers discover what ingredients are in products, learn more about these ingredients and their effects, and find other products that better suit their preferences if need be.
Using its cosmetic ingredients database, SkinNinja informs users of the ingredients used in their beauty products and provides them with a "Shelf Health Report" once the ingredient data has been collected.
For more information about SkinNinja, please visit www.skinninja.com