Clarins has announced that Virginie Courtin-Clarins, the granddaughter of Clarins founder Jacques Courtin-Clarins, is the new deputy CEO and head of CSR.
Courtin-Clarins will reportedly expand and accelerate the brand's ethical and sustainable commitments and practices, which includes a strategic plan to see Clarins become a Certified B Corporation within the next three years.
She has worked in various roles within the company's brands, including marketing director for Mugler in 2013 and general manager, then as Clarins group director in 2018.
Clarins has set objectives to achieve by 2025, which include reducing the carbon footprint by 30% and becoming 100% plastic neutral, ensuring that all containers and packaging are recyclable, with 50% created from recycled materials.
All Clarins ingredients will reportedly be 100% sustainably sourced, with 100% traceability and reinforced fair-trade programs. Additionally, more than 80% of the ingredients used in Clarins formulas will be certified organic.
"Today, it is simply not enough to look at reducing our impact," Courtin-Clarins said. "We have to be more ambitious and proactive in order to truly be able to pass a healthy and beautiful world on to future generations. Both as a family and a company, we are determined and inspired to progress, to do more and to enjoy doing so."