Herbal Essences, in partnership with The Nature Conservancy (TNC) and TerraCycle, has announced the Renew the Forest program that calls upon Walmart customers to take on the planet’s biggest problems and protect the world’s natural wonders.
Herbal Essences will plant one tree in the United States for every purchase of two select bio:renew shampoo and/or conditioner products from Walmart/Walmart.com, including Hemp & Potent Aloe Shampoo or Conditioner, Mango & Potent Aloe Shampoo or Conditioner and Honey & Vitamin B Shampoo or Conditioner during the month of April.
The company will commit to planting a minimum of 34,482 trees and up to 58,000 trees. Herbal Essences will also donate 20 benches made by TerraCycle from the recycled hair care packaging collected through the Herbal Essences Recycling Program to three Nature Conservancy nature preserves.
Rachel Zipperian, Herbal Essences senior scientist, said: “Herbal Essences has always been a brand with a deep love and connection to nature. The mission of this program is consistent with our standing commitment to partner with organizations that are taking action to help protect plants and regenerate natural ecosystems.”
Jan Glendening, TNC’s regional managing director for North America, said: “Forests are essential to healthy lives and a healthy planet. They cleanse our air, purify our water, cool our planet, and provide shade and shelter, meaning their protection and restoration is one of the key solutions to tackling climate change and conserving biodiversity in nature. We are thrilled to partner with Herbal Essences and TerraCycle around this program and work together to create a world where people and nature can thrive.”
Tom Szaky, TerraCycle CEO and Founder, said: “TerraCycle’s mission has always been to ‘Eliminate the Idea of Waste’ and it’s through programs like this, created in partnership with innovators like Herbal Essences and The Nature Conservancy, that allow consumers to demonstrate their respect for the environment through the products that they choose to include in their beauty regimen. We are proud to partner with these forward-thinking companies to offer consumers the opportunity to solve big problems and rethink how we look at nature.”