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Head & Shoulders x Bill Nye the Science Guy

Contact Author Hannah Fink
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Bill Nye and Head & Shoulders will show the science behind dandruff.

Head & Shoulders has partnered with Bill Nye the Science Guy to showcase the science behind fighting dandruff.

Related: Sally Beauty's Cultivate Program Participants Granted Distribution

The campaign will bring awareness to dry scalp and educate users on how it is combated, scientifically. It will also release a content series in which Bill Nye will simplify Head & Shoulders' lab science into DIY at-home experiments. 

The partnership includes a Bill Nye-themed seal of approval as well as updated packaging. 

 

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