In August 2019 Hallstar Beauty will unveil SmartEye, its portable camera technology that offers real-time skin analysis, as part of the company’s ongoing advancements in customized, science-based skin care.
Marketed under Hallstar’s Beautivision brand, SmartEye includes a small device which connects to the user’s phone and, with its companion mobile application, provides information about their skin care needs, recommends solutions, tracks skin condition over time and offers personalized beauty products.
The product will initially launch in China, with a broader geographical introduction planned over the next year.
“Beautivision is a direct response to several key consumer trends,” said chairman and CEO John Paro. “First, we know users are looking for custom solutions for their unique skin. They increasingly want a transparent, self-directed shopping experience when it comes to beauty care. At the same time, global investment in 5G infrastructure and devices is paving the way for a broadly-connected, ‘no-lag’ future. And the continuing rise of mobile commerce and all-in-one ‘super-apps’ is changing the way consumers interact with brands. Nowhere is this truer than in mobile-centric China.”
The Beautivision launch will focus first on sunscreen efficacy. By taking a facial photo with the UV-sensitive SmartEye camera and loading the image onto their Beautivision mobile app account, users will see how well their sunscreen is protecting their skin against harmful UV rays and if real-time adjustments are necessary.
They can also analyze their unprotected skin through the device’s special lens and, using Beautivision app functionality, can evaluate signs of aging and sun damage over time. The ability to quantify effectiveness of a selected beauty regimen encourages users to proactively design a personalized skin care routine.
Beautivision will officially launch August 30, 2019 in Suzhou, China, near Hallstar Beauty’s Asia-Pacific office and laboratory. The SmartEye camera will be sold on www.mybeautivision.com and will retail for under $100; the Beautivision mobile app will be downloadable from the website as well as Google’s Play Store and Apple’s App Store.