Genomatica has announced that specialty chemical and ingredient distributor Viachem will market, sell and distribute its Brontide (INCI: Butylene Glycol) to the North American personal care market.
Brontide serves as a drop-in replacement for petroleum-based ingredients that are currently used in personal care products for moisture retention, improved texture and antimicrobial properties, as well as a stabilizer for extracts.
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“Brontide is opening doors for personal care manufacturers looking to create more natural products, and we anticipate widespread interest in the months ahead,” said Mike Efting, Viachem founder and president. “Brontide gives our customers a natural alternative that delivers the same formulation properties as petroleum-based material, helping them to differentiate their brands.”
“Viachem knows the personal care market and understands how Brontide can help formulators develop better, more natural products,” said Genomatica senior vice president, specialty chemicals, Damien Perriman. “The company’s innovative approaches to marketing and customer support, as well as their reputation, make them the ideal partner for distributing Brontide in North America.”
