Elementis and Aqdot have established an exclusive commercial collaboration agreement for the anti-perspirant and deodorant market.
Through this agreement, the Elementis Personal Care Business will exclusively sell Aqdot’s AqFresh (INCI: Not Provided) odor capture and smart fragrance release solution for use in anti-perspirant and deodorant product formulations.
AqFresh’s controlled and triggered fragrance release reportedly provides long-lasting delivery of a full-fragrance experience and significantly enhance odor elimination, ideal for the antiperspirant and deodorant markets.
Tim Wright, CEO of Aqdot, said, “We are delighted to partner with Elementis in the anti-perspirant and deodorant product category given this company’s strength in the global market. We are confident that Elementis’ expertise and go-to-market capabilities will rapidly create significant value for customers and consumers around the world with AqFresh."
StijnDejonckheere, senior vice president for the Elementis Personal Care Business Segment, said, "We are looking forward to bringing this much needed solution to the global antiperspirant and deodorant market while also complementing our market-leading portfolio of actives and ingredients for antiperspirant and deodorant applications."