Burt's Bees has announced its support of the Personal Care Products Safety Act, introduced by senators Dianne Feinstein and Susan Collins in 2015, which is said to protect consumer health and strengthen the Food and Drug Administration's efforts to regulate personal care products.
The bill will reportedly require that the FDA establish a definition of the term "natural" in the labeling of cosmetics; restrict potentially harmful chemicals; and require disclosure of 26 fragrance allergens, already required by the European Union.
Matt Gregory, VP and general manager of Burt's Bees, said:
We are proud to support the Personal Care Products Safety Act, which calls for an important update to cosmetics regulation in the U.S. Burt's Bees has long advocated for clear standards and definitions of natural, so we're excited to see the bill require that FDA define 'natural' in cosmetics law. We believe this legislation will help build trust and transparency in the fastest growing segment of the personal care category. This, along with other safeguards of consumer safety and understanding, make this an important step forward for the personal care industry and consumers. We will continue advocating for the U.S. to lead the way on global harmonization by aligning to ISO 16128—guidelines for natural and organic cosmetic products, developed through ISO's multi-stakeholder, consensus-based method.