BASF Corporation has announced the appointment of BTC Europe as its distribution partner for the personal care portfolio in the United Kingdom and Ireland. The partnership will take effect June 1, 2020.
This move brings the whole Care Creations portfolio together in one place for the first-time, which enhances efficiency and simplifies supply chains for personal care customers.
The BASF Care Creations personal care portfolio includes surfactants, emulsifiers, polymers, emollients, cosmetic active ingredients and UV filters which will now all be available for purchase through BTC Europe.
“We are excited to be working with BTC Europe as our partner for distribution accounts in the [United Kingdom] and Ireland in addition to many other countries across Europe,” Samantha Cole, business manager, personal care, UK and Nordics, said. “As BASF’s in-house distribution partner BTC Europe are uniquely placed to support a wide range of both existing and new customers.”