Alberto Culver Set to Launch Multicultural Skin Care Brand

October 22, 2008 | Contact Author | By: Katie Schaefer
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Alberto-Culver is expanding its skin care offering to include a line formulated for multicultural women. The company will launch Soft & Beautiful Skin later this year. The line is an extension of Soft & Beautiful, a line of hair care products for women of color.

The announcement comes just a few months after the company launched a skin care extension of its St. Ives brand. The line will include a body lotion, hand cream, body butter cream and exfoliating body polish. The company reported a 28% profit increase for 2007. For more information, visit www.alberto.com.