According to a report by Global Cosmetic Industry, brick-and-mortar retailers were forced to closed their doors this spring to flatten the coronavirus curve. While many have re-opened with new social distancing measures in place, throughout much of the quarantine, consumers’ online shopping carts were full.
Mintel reported younger U.S. consumers gladly embraced the shift to e-commerce shopping. For example, 53% of millennials ages 25-32 shopped for beauty or personal care products on Amazon between April 2019 and 2020.
See related: Deloitte Predicts Holiday E-commerce to Grow 25-35%
Also, 43% of consumers cited product samples as a motivation for more online beauty purchases, and 20% of American women ages 18-34 cited virtual reality tools as a motivation. Further, 23% cited rewards for online engagement as something that would encourage more online beauty shopping.
In relation, during his Beauty Accelerate Virtual presentation, Denny Smolinski, a beauty entrepreneur with beBOLD, will reveal three keys to growth on Amazon to set brands up for success during and after the pandemic. He will explain how to optimize Amazon listings, explore Amazon’s Flywheel and help brands crush their competition.
Hear more on this subject at Beauty Accelerate Virtual. Taking place Nov. 2-5, 2020, this 100% virtual event is for beauty marketers, founders, executives, R&D managers and cosmetic scientists. Attendees will learn to solve innovation challenges, develop best practices for collaboration and gain knowledge on emerging innovations while navigating the disruptions of the past year…our "new normal."