Beauty Accelerate Virtual: Mission-driven Beauty (Part 1)

Beauty Accelerate Virtual 2020 will explore the industry’s “new normal” Nov. 2-5, 2020, and provide attendees with the knowledge and tools to thrive and innovate in a changed world. Registration is now open.

Sponsored by Global Cosmetic Industry and Cosmetics & Toiletries, this collaborative forum for beauty marketers, founders, executives, R&D managers and cosmetic scientists will deliver virtual presentations on business and brand strategies, emerging technologies, and market data, as well as live Q&As and intimate roundtable discussions to share further insights.

Attendees can review the full schedule and register for all 4 days of Beauty Accelerate Virtual for $49 until October 6, 2020 at 11:59 pm CST.

Mission-driven Beauty (Part 1), a presentation featuring Mike Indursky (Hear Me Raw), will discuss the practical considerations behind implementing a responsible brand ethos in product development. 

Key points include: 

• The Hear Me Raw mission
• How the mission aligns with the market
• Implications for formulation/ingredients (clean and sustainable materials)
• Implications for packaging and business model (refillable system, direct-to-consumer)