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The Conscious Beauty Upstarts Sound Off

Contact Author Jeb Gleason-Allured
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From left: Angela Ubias and Cary Lin of Common Heir and Brad Farrell of Beekman 1802.

How do principles like sustainability and inclusivity drive product innovation, marketing and retail distribution? During "Conscious Beauty Upstarts," a panel discussion during the forthcoming Beauty Accelerate Virtual event, leaders from Beekman 1802 and Common Heir will outline how today's new crop of mindful brands are driving success. Registration is now open.

Beekman 1802 was Ulta Beauty's first certified microbiome-friendly brand and launched a high-profile Pride collection in May 2021.

Plastic-free Common Heir spawned from Credo Beauty's Credo for Change Mentorship Program in 2020. More recently, the brand began to retail in Credo online and in-store across the United States.

Our featured panelists for this session are: Brad Farrell, CMO of Beekman 1802, and Cary Lin and Angela Ubias, co-founders of Common Heir. 

About Our Experts

Born in China and raised in Berkeley, California, Cary Lin studied economics while an undergraduate at Harvard University. She is an alum of The Honest Company and Honest Beauty, Procter & Gamble, and was most recently CMO at More Labs, a high-growth VC-backed startup focused on supplements and wellness.

Austin native Angela Ubias fell in love with beauty while working at Estée Lauder while attending Texas State University. She is an alum of Goodkind Co., where she ran business development and product innovation. There, she refined a skill set for scaling high-growth start-ups, including some of the top CPG companies.

Brad Farrell joined Beekman 1802 in 2020 to help lead overall brand strategy, positioning and communication. He previously held roles with Gap, Inc and L’Oreal, serving at the latter as SVP of Seed Phytonutrients, VP of global marketing for Pureology and global brand marketing director for Kiehl’s Since 1851.

See the full lineup of sessions here.

Register for live or on-demand attendance here.

 

 

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