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Sharon Chuter x BFA/Ipsy: Inclusive Beauty's Next Chapter

Contact Author Jeb Gleason-Allured
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From left: Jenna Habayeb, chief brand officer, BFA Industries, and Sharon Chuter, founder, UOMA.

In May 2021, BFA Industries (Beauty For All) announced that it had appointed Sharon Chuter, Uoma Beauty founder and CEO and founder of the #PullUpfo­rChange initiative, as a BFA adviser to provide guidance, inspiration and accounta­bility towards its inclusivity program’s progress.

As part of Beauty Accelerate Virtual 2021, Chuter and BFA chief brand officer Jenna Habayeb will discuss their partnership, BFA Impact, as well as the broader movement toward a more inclusive beauty industry.

The executives will review what the industry is getting right, where more progress is needed, as well as initiatives such as investments in Black-owned brands and expanded representation from—and improved internal hiring/career development among—focus communities.

Registration is now open.

See the whole program here.

About the Experts

  • After bringing Revlon to Nigeria, Sharon Chuter held roles at L’Oréal, LVMH and even Pepsi. Her experiences inspired her to found the first Afropolitan makeup brand, UOMA. Chuter has also helped hold organizations accountable for representation and practices via the @pullupforchange direct action movement, which fights for economic opportunities for Black communities.
  • Jenna Habayeb is the Chief Brand Officer of BFA (Beauty For All) Industries, home to subscription brands IPSY and BoxyCharm, brand incubator Madeby Collective, and personal care brand, Refreshments. She has led marketing for brands such as bareMinerals, bebe, Burger King, TABASCO, 7 for all Mankind, Splendid, Tween Brands and more.



Hear more from this company/expert at Beauty Accelerate Virtual. Taking place Oct. 18-21, 2021, this 100% virtual event features live Q&A sessions, digital roundtables and more, giving attendees access to industry experts. On-demand options also cater to global attendees. Education sessions and panel discussions will inspire novel product ideas, convey solutions to innovation challenges and illuminate emerging trends as beauty resurges from the past year.

Learn more and Register today.



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