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Beauty Retail: Macy's, Ulta, Credo & the Omnichannel Factor

Contact Author Jeb Gleason-Allured
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Leaders from Macy's, Credo, Ulta and NielsenIQ will outline where beauty retail is going next.

The pandemic has reshaped beauty retail, heightening the focus on sustainable and ethical offerings, boosting the importance of e-commerce and omnichannel solutions, and impacting supply chains, thereby disrupting the holiday 2021 season and more.

During Beauty Accelerate Virtual, coming October 18-21, 2021, experts from Ulta, Macy's, Credo and NielsenIQ will outline the implications for brands in 2022 and beyond. Registration is now open.

  • During The Road to Normality: Beauty Re-emerges with an Omnichannel Focus, NielsenIQ's Tara James Taylor will outline the new omnichannel landscape and what brands can expect moving forward. Noting that omni shopping is here to stay, Taylor will discuss what the rise in e-commerce shopping means for the beauty industry, how COVID-19 re-shaped demand for beauty products, the rise of Gen Z beauty consumers and the impact of clean beauty.
  • During Macy's: the Future of Beauty Retail, Jeb Gleason-Allured of Global Cosmetic Industry will sit down for a fireside chat with Nata Dvir, chief merchandising officer of Macy's to discuss holiday 2021, the retailer's strategy for brand partnerships, the consumer trends shaping its strategies and much more.
  • In How Credo & Ulta Beauty's Unique Partnership Helps Brands Deliver Clean, Sustainable Beauty at Scale, Annie Jackson of Credo and Laura M. Beres of Ulta Beauty will discuss key learnings since the launch of the Conscious Beauty at Ulta Beauty program, as well as insights into what brands need to consider along their own clean and sustainable journeys.



Hear more on this topic at Beauty Accelerate VirtualTaking place from Oct. 18–21, 2021, this 100% virtual event features live Q&A sessions, digital roundtables and more, giving attendees access to industry experts. On-demand options also cater to global attendees. Education sessions and panel discussions will inspire novel product ideas, convey solutions to innovation challenges and illuminate emerging trends as beauty resurges from the past year.

Learn more and Register today.



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