Beauty Accelerate has added experts from a wide range of brands—from legacies to upstarts—ready to offer their expertise and insights during the event’s roundtable discussions. They include:
Getting Personal(ized) Samantha Mang, VP of products at Function of Beauty, will offer insights on the marketing and R&D dialogue of product personalization. Function of Beauty is a digitally-native brand focuses on hyper-customizable hair care products. (Meng will also participate in a panel discussion.)
The Drug Deal Angela R. Eppler, Ph.D., principal scientist at Pfizer Consumer Healthcare, will explain the cosmetic/drug divide and offer tips for cosmeceuticals straddling the two.
Great Expectations Birnur Aral, Ph.D., Health, Beauty & Environmental Sciences director at the Good Housekeeping Institute, will share expertise on how to ensure products meet consumer expectations.
Stake Your Claims Shuliang Zhang Ph.D., senior director of the Coty Testing Institute (CTI), will explain how in vitro product testing in the lab translates clinically, to get a more realistic sense of product efficacy for consumers.
Beauty Accelerate pairs a cosmetic product development workshop with a series of expert-led, intimate round table discussions. Add to this a boutique-style showcase of cutting-edge product concepts, and Beauty Accelerate will inspire brands and make connections that fuel creative excellence.
Beauty Accelerate will be held October 15, 2019 in New York City. For more information or to register, visit www.beautyaccelerate.com.