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Beauty Accelerate Virtual Explores “New Normal” Nov. 2-5, 2020

Contact Author Jeb Gleason-Allured
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Beauty Accelerate 2020 will address this unique moment in beauty, delivering unique insights on emerging consumer attitudes, shifting retail realities, new technologies for innovation, and more.

Beauty Accelerate 2020 will explore the industry’s “new normal” during a 100% virtual event, to be held on Nov. 2-5, 2020. Priced for maximum accessibility in challenging times, this collaborative forum for beauty marketers, founders, executives, R&D managers and cosmetic scientists will deliver virtual presentations on business and brand strategies, emerging technologies, and market data, as well as live Q&As and intimate roundtable discussions to share further insights.

Sponsored by Global Cosmetic Industry and Cosmetics & Toiletries, Beauty Accelerate Virtual will provide attendees with the knowledge and tools to thrive and innovate in a changed world.

“Beauty has been fundamentally reshaped by everything from COVID-19 to Black Lives Matter to the ongoing mission of sustainability,” says Jeb Gleason-Allured, content director of Global Cosmetic Industry. “This year’s event will examine the implications of beauty’s new normal, as well as what’s next.”

What to expect:

“Mon. and Tues., 11/2 and 11/3, will feature our all-new ‘Tech Briefing,’” explains Rachel Grabenhofer, managing editor of Cosmetics & Toiletries. “We will delve into some fascinating emerging technologies and targets for future cosmetic product development ranging from the endocannabinoid system and blue biotech, to food emulsifiers, sleep and beauty, haptics and biofilms.”

Wed., 11/4, will feature curated panels and presentations regarding near-term challenges and future innovation needs for brand leaders, marketers, R&D and product development professionals, and more.

Key topics will include post-pandemic innovation, the enduring importance of mission-driven brands, emerging consumer insights in the time of COVID-19, sustaining indie brands, ingredient/formulation needs for uncertain times, feel-good beauty for stressed-out consumers, how retail has forever changed amid this most unusual year, and more.

Presentations will be followed by a live Q&A session with the presenter, giving attendees access to the experts and a crucial interactive element. Furthermore, technical talks procured from leading-edge supplier companies will round out the sessions, bringing forward-thinking ideas to an in-use, practical setting.

Thurs., 11/5, will comprise live virtual roundtables (seating is limited and available on a first-come, first-served basis) featuring select R&D and marketing experts hosting small groups of professionals for intimate face-to-face discussions on today’s most pressing questions.

Taken together, the intensive 4-day innovation, insights and product development conference and curated networking event will inspire beauty brands of every size to innovate more nimbly and strategically in alignment with today’s rapidly evolving market. 

To be the first to know about new speakers and registration offers, sign up for alerts here

Limited marketing and sponsored presentation opportunities available; to learn more, contact Kim Jednachowski at kjednach­owski@​allured.​com.



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