What a difference a year makes. Widespread vaccinations are providing the promise of a return to normalcy but most especially for the struggling prestige beauty industry.
Largely dependent on usage occasions, the industry suffered dramatic declines in a year when such occasions all but disappeared. So how does it look today?
During Beauty Accelerate Virtual, to be held Oct. 18-21, 2021, beauty expert Jennifer Famiano, will dig deeper into the trends we’re seeing in skin care and makeup and what growth opportunities your business can learn in 2021 and beyond.
This session will:
- Review insights into just how much COVID-19 impacted the U.S. prestige beauty industry;
- Reveal the sub-categories that still made gains despite the pandemic, and why; and
- Take a look into what U.S. prestige beauty industry categories are rebounding, and what this means for opportunities in the future.
Meet the Expert
As Director and U.S. Prestige Beauty Industry Analyst for The NPD Group, Jennifer Famiano leads the team that is responsible for insights and market intelligence across the prestige skin care, makeup, fragrance and hair categories. She works to identify opportunities and advise marketing strategies for prestige global beauty clients.
Hear more from this company/expert at Beauty Accelerate Virtual. Taking place Oct. 18-21, 2021, this 100% virtual event features live Q&A sessions, digital roundtables and more, giving attendees access to industry experts. On-demand options also cater to global attendees. Education sessions and panel discussions will inspire novel product ideas, convey solutions to innovation challenges and illuminate emerging trends as beauty resurges from the past year.