From wearables to smart mirrors, connected beauty is on the rise. Now, Hali Power Co. has launched a line of MiLi Pure skin hydration detectors that perform a biometric impedance analysis via a simple metal sensor that can be pressed directly on the skin. The analysis uses electrodes to measure the speed at which a current passes through the body. Because water is an electricity conductor, the sensor can presume that the less hydrated the skin is, the more resistance it will measure.
Real-time Skin Analysis in Action
The MiLi sensor can determine a person’s skin moisture levels on the face and hand area within 5 seconds and feed the results (normal, oily or dry skin) to the consumer’s smartphone via a Bluetooth-enabled app. In this way, the technology allows consumers to track the effectiveness of their skin care in real time.
The Pure line comprises:
- MiLi Pure ($59.90), which features a blue Swarovski Crystal button against a sleek, small white ovular shaped device
- the MiLi Pure Bottle ($39.90), available in clear/white, which incorporates the MiLi Pure Hydration Sensor to the lid of a 20 ml or 30 ml refillable skin cream travel bottle
- the chargeable, silver MiLi Pure Spray ($79.00), which embeds the MiLi Pure Hydration Sensor to the base of a refillable facial misting device that uses ionic technology to penetrate the basal cell layer of the skin to shrink pores and moisturize skin.
The MiLi Pure and the MiLi Pure Bottle feature a two-year battery life.
The company tells Global Cosmetic Industry that the range can be customized and that BPA-free options are available.
The MiLi Pure Bottle can gather user data that can be applied to marketing, while users can receive in-app notifications on their connected phones when a product is running low.
“By using connected technologies to monitor and compare the effectiveness of skin care products—something the average consumer uses every day—The MiLi Pure line is reinventing what a person’s relationship with their skin can look like,” said Harry Zu, president of Hali Power Co.
What Data Gets Captured
MiLi’s Cosmetic Weight Sensor tracks levels of product left in the bottle to determine usage habits, while the skin sensor tracks the user’s skin moisture levels by day, time and month. If the user chooses, they can disclose their skin type, age, skin color and condition. The device can also track frequency and timing of use, as well as which skin areas experience the least and most dryness. The data collected can potentially create accurate seasonal skin health statistics, according to MiLi.
Brand partners receive only the information of the users who own their products.
The Benefits for Brands and Consumers
The MiLi Pure Bottle can gather user data that can be applied to marketing, while users can receive in-app notifications on their connected phones when a product is running low. The app can also push customized incentive programs and remind users when to moisturize or scan their skin. The app can also provide education on skin care, brand information and more.
How Brands and MiLi Access Data
MiLi has already secured several brand partners, which are yet to be disclosed, including a co-branded product and app. The technology will officially launch midyear.
According to the company, consumers download their product’s corresponding MiLi app, which prompts a privacy disclaimer that they can accept or deny. Each time a user measures their skin’s moisture levels, the results are sent to a central MiLi database.
Brand partners receive only the information of the users who own their products. They can access the data via a custom platform or by receiving weekly or monthly MiLi service team data reports.
The system does not divulge the user’s personal contact information or location.
Update: H2O+ Beauty and MiLi Skin Moisture meter have launched the "Hydration Challenge" to promote the Oasis Collection.The challenge encourages users to:
- Test skin's hydration with MiLi Skin Moisture Meter
- Apply the one of the Oasis Hydrating products to the skin
- Track skin's moisture levels all day with the Moisture Meter