Future Market Insights has launched its latest report on the toothpaste tablets market, which is expected to grow at a CAGR of more than 6.1% during the study forecast period of 2021-2031.
Global toothpaste tablets registered recovery at more than 5% year-over-year growth in 2021, following a period of lull in 2020.
In terms of product types, fluoride-free toothpastes tablets account for a significant share in the market, with more than 50% of tablets sold being fluoride-free. Many players are expanding offerings to include new flavored toothpaste tablets that are more appealing to consumers especially kids.
A subscription based business model is looked upon as a favorable strategy for expanding the existing line of product offerings or launching a new business.
The study showed trends from around the world, including:
A focus on dental and oral health will continue rising in the United Kingdom, pushing toothpaste tablets sales at 4.7% in 2021
France and Germany emerge as strong markets as buyers demonstrate higher willingness to spend on fluoride-free toothpaste tablets
Increasing population and higher focus on personal care and hygiene will continue pushing toothpaste tablets sales in China
Some of the key players present in the toothpaste tablets market are: Johnson and Johnson Consumer Inc., Colgate Palmolive Company, Weldental, Inc., DENTABBS GmbH, Bite, Lush Cosmetics Company, Kaylaan LLC., Dental Lace, Inc., Archtek, Inc., Georganics, Well Earth Goods and Pure Earth Essentials.
A company analyst noted, "Tailored marketing has significantly helped brands enhance their market reputation. Many of the toothpaste tablets brands currently operating in the market are using numerous connotations like eco-friendly, non-toxic, green, sustainable, gluten-free, paraben-free, fluoride-free, etc. to promote their products as healthy and safe in the eyes of consumers.”