The Global Wellness Institute (GWI) has estimated the worldwide wellness market at greater than $3.4 trillion, of which beauty and anti-aging offerings account for $1.026 trillion.* So it's no wonder that, increasingly, beauty companies are pursuing a convergence of their traditional businesses with wellness.
According to Avon, wellness comprises 33.5% of total direct channel sales, growing at 16.3% in 2015. Now comes news that Avon, which is in the midst of a makeover, has created a new role, president of health and wellness, and appointed Anjana Srivastava.
"An increasing number of consumers are seeking ways to improve their health and vitality as they are becoming aware of worsening obesity trends and incidence of chronic diseases."
Launching in 2017, the new initiative fill focus on strategic partnerships, new product launches and innovation for the marketplace.
Srivastava previously held product, marketing and scientific roles with companies such as NeoLife International and Shaklee Corporation.
"Anjana's broad expertise across direct selling, science, and the health and wellness industry uniquely qualify her to lead New Avon's entrance into this market," said Avon CEO J. Scott White. "For 130 years, Avon has proudly championed the wellbeing of women. Our health and wellness business will build upon that legacy–delivering products that help women look and feel beautiful, fit and healthy. As we transform New Avon into the leading social selling company in North America, we look forward to establishing a health and wellness destination valued by consumers, while maximizing the opportunity for our representatives to grow their businesses and their earnings."
"I am thrilled to join Avon and lead this exciting expansion into health and wellness," said Srivastava. "As the company for women, Avon is committed to taking a leadership position on the issues that matter most to women–and her family's health and nutrition is a top concern. An increasing number of consumers are seeking ways to improve their health and vitality as they are becoming aware of worsening obesity trends and incidence of chronic diseases."