Navigating the crowded beauty space just got a little easier with the launch of Mira, a search engine created specifically for beauty products.
Through its mobile app, Mira aggregates online beauty product reviews and enables users to learn other consumers' opinions, do side-by-side comparisons and click-through to purchase products.
Additionally, users can ask for advice and get product recommendations from users with similar skin types, skin tones and aesthetic preferences.
Jay Hack, CEO and co-founder of Mira, said, "We like to think of Mira as the world's most knowledgeable beauty insider in your pocket. It allows users to ask any beauty question on their mind and receive answers from real consumers with diverse backgrounds, taking them from beauty consumer to beauty connoisseur."
Mira has reportedly been backed by investors including Unilever Ventures, e.ventures, Founders Fund, 14W and Great Oaks Venture Capital.