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Market Watch

Consumer Perspective—Facial Massage for Skin Care Application
By: Katerina Steventon, PhD, FaceWorkshops
Effort to improve one’s appearance through the application of skin care heightens a sense of well-being to induce the “look good, feel good” factor. Consumers, however, often do not feel confident about how to apply skin care, suggesting that the application instructions are inadequate. This creates an opportunity for skin care manufacturers to provide application instructions for better product efficacy. A consumer’s application technique contributes to the product’s efficacy in addition to dictating consumer satisfaction on the product’s feel.
Study Finds Growing Demand in US for Natural Polymers
A report by the Freedonia Group Inc. has forecasted US demand for natural polymers to grow 6.9% annually to US $4.6 billion in 2016.


Natural and Eco-friendly Plant Fiber Emulsifier
Berg + Schmidt has created a natural emulsifier and thickener based on fruit and cereal fibers.
Transparent, Water-resistant Sun Care Spray Developed
Ashland Specialty Ingredients has launched a water-resistant sun care formulation that is transparent on skin, even in the presence of water.

Industry Updates