ct

Sign in

SPONSORED BRANDED CONTENT

Nordic Beauty Trend – Hygge, Lagom and More

BASF
Close
Fill out my online form.

Homemade balm on lips decorated with daisy flowers

This content is sponsored by:
Thank you. Your request has been submitted.
Fill out my online form.

Global lifestyles continue to influence the personal care industry. BASF’s Nordic Beauty Concept is inspired by northern European lifestyle trends – particularly the Danish “Hygge” and the Swedish “Lagom” lifestyles.

Danish Hygge (“cosiness”) captures a moment in time, a way to take a break in your daily life. Swedish Lagom (“'just the right amount”) is about you approach to your life as a whole.

Both lifestyles are suggestive of a soothing and relaxing approach to life.

Excerpt Only This is a shortened version or summary of the article you requested. To view the complete article, please log in or create an account. Registration is Free!

The BASF team has captured the essence of this lifestyle in the Nordic beauty concept in which the formulations are marked with oily and balmy textures that represent a caring and pampering skin and hair care routines.

Learn about our 5 concept formulations inspired by Nordic lifestyle here:

Nordic Beauty Concept by BASF

 

Close

Next image >