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Agraria Unveils New Look and Wellness Line

Contact Author Alex Mackenzie
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Luxury fragrance company Agraria is launching a new package design and wellness line in celebration of the company's 50th anniversary.

Agraria, an American luxury fragrance company, is celebrating its 50th anniversary with a new package design and the introduction of a natural, "clean" and green wellness product line.

The brand has redesigned its packaging on a clean canvas of white, bordered by its Agraria Tuscan yellow. The new visual statement brings a modern face to the timeless, classic and luxurious fragrances offered over the last five decades.

Related: Takasago Celebrates 100th Anniversary with Forms for Fragrance Exhibition.

Each scent's visual DNA is now featured on the interior lining of the box and brings to life the "fine art" of Agraria fragrances.         

In addition to a new modern look, Agraria expanded their product line to include new naturally derived products, including three hemp-based organic face, body and hair oils.

Their body care line, A+, is a collection of 10 botanically-derived hair and skincare products formulated in harmony with nature and science. A+ marks the brands' expansion into the wellness category as each products' ingredients are selected with a dedication to natural and clean.

Products in the A+ line include Prebiotic Hand Sanitizer, Argan + Hemp Hair Oil and the new Prebiotic Hand Cream which is formulated to hydrate, restore and protect your skins' barrier with the softening power of shea butter, vitamin-rich baobab and the antioxidant strength of astaxanthin.

All of Agraria's products are vegan, cruelty-free and contain no parabens, sulfates or phthalates. The brand can be found in luxury retailers like Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Bloomingdales, as well as in select high end gift stores and online at Amazon and the Agraria websites.



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