Skin Match Technology has partnered with the men-centric grooming platforms The Alpha Men, Beast and Mist to introduce men to Skin Match's consultation tool.
The beauty consultation tool is a virtual skin care adviser for male consumers to help guide men with their skin care routines. It uses AI to help the clientele pick the correct products for their skin.
The consultation tool consists of nine questions detailing whether or not their customer's skill is oily or not, facial hair preferences, skin goals that the customer would like to achieve, skin sensitivity, and even allergies.
The options picked by the customer are all taken into account by the AI in order to produce a personalized four-step skin care regime for each customer, from the range of products Beast has to offer.