My. Hair Care has announced the launch of its Rescue My. Hair Shampoo Bars.
The bars can be used on the hair and body and are soap-free with a pH level of 5.5. Meant to maintain the natural moisture level of the scalp and restore the hair's pH level, the bars are handmade and travel-friendly.
My. Hair Care stated that the bars are biodegradable, vegan, cruelty-free, free from silicones, contain no palm oils and do not utilize plastic bottles. The bars reportedly use less water during production than traditional liquid shampoo products. In addition, the bars are free from SLS/SLES, sodium hydroxide and lye. The bars contain natural clay-based coloring.
Rob Forgione, co-founder of My. Hair Care, was quoted saying, "We are forward innovators that follow what the market demands and follow lifestyles and popular ideals. One of the leading ideas is, of course, our dying planet so it was paramount for us to formulate products that meet these mainstream demands and to bridge the gaps in the hair care market place."
The range includes:
- Rescue My. Hair Hydrate Shampoo Bar: Utilizes moisturizing and hydro-active properties to rejuvenate hair. The bar contains extracts of aloe vera, prickly pear and carob seed extract, bergamot and rose fragrance.
- Rescue My. Hair Smooth Shampoo Bar: Cleanses and smoothes hair with a blend of five oils to moisturize, smooth and reduce frizz. The bar contains wild rose seed oil extract, olive oil, grapeseed oil, corn germ oil, sunflower seed oil, and patchouli and sandalwood fragrance.
- Rescue My. Hair Volume Shampoo Bar: Cleanses hair and scalp to enhance hair and volume while bean amino acids add strength. The bar contains extracts of soja germ, fava bean extract, pea extract, kidney bean extract and lotus and cherry blossom fragrance.
- Rescue My. Hair Pollution Patrol Shampoo Bar: Enriched with oat protein that purifies and soothes all hair types and scalps, the bar contains cucumber and violet fragrance.