Bumble and bumble is launching its Hairdresser's Invisible Oil Ultra Rich collection, a comprehensive hair care regimen that is said to deliver velvety, ultra-rich hydration to the driest hair.
The new collection is an extension of the Hairdresser's Invisible Oil collection. Ultra Rich includes a shampoo, conditioner and hyaluronic treatment lotion that together deliver scalp-to-ends nourishment and up to 72 hr hydration, high-humidity protection and frizz reduction.
Hairdresser's Invisible Oil Ultra Rich is formulated for all hair types and textures, 4C-1A, in a creamy formula infused with skin care-grade biomimetic hyaluronic acid, Kalahari melon seed oil and the Hairdresser's Invisible Oil signature 6-oil blend.
The Hyaluronic Treatment Lotion helps to prevent split ends, detangles and protects against breakage, while simultaneously providing heat protection up to 450°F/232°C.
Color safe and free of sulfate cleansers, the shampoo and conditioner gently cleanse and nourish, leaving hair soft, shiny and smooth.
The collection is available now at Bumble and bumble flagship NYC salons, Bb.Network Salons, bumbleandbumble.com and Sephora.
Christine Hall, VP, hair care & color research & development at The Estée Lauder Companies, the parent company of Bumble and bumble, said: "We developed Ultra Rich after noticing an unmet need for deep hydration, particularly for consumers with extremely dry, thick, frizzy hair. Formulated with powerful skin care-inspired ingredients, these products combined are able to provide hydration for days."
Amber Garrison, senior VP and global general manager, Bumble and bumble, said: "With recent launches Bb.Curl, Bb.Illuminated Blonde and now the Ultra Rich collection, we are continuing to expand our offerings for all hair types, textures and style preferences."
Ingredients (The Hyaluronic Treatment Lotion): Water (Aqua), Propanediol, C14-22 Alcohols, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Vitis Vinifera (Grape) Seed Oil, Macadamia Integrifolia Seed Oil, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Argania Spinosa Kernel Oil, Gardenia Tahitensis (Tiare) Flower Extract, Squalane, Dimethicone, Hyaluronic Acid, Sodium Hyaluronate, Hydrogenated Castor Oil/ Sebacic Acid Copolymer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Glyceryl Caprylate, Carthamus Tinctorius (Safflower) Seed Oil, Phospholipids, Citrullus Lanatus (Watermelon) Seed Oil, Bis-Ethyl(Isostearylimidazoline) Isostearamide, Octyldodecyl Citrate Crosspolymer, C12-20 Alkyl Glucoside Tocopherol, Polymethylsilsesquioxane, Xanthan Gum, Sodium Hydroxide, Citric Acid, Ethylhexyl Salicylate, Ethylhexyl Methoxycinnamate, Fragrance (Parfum), Limonene, Linalool, Hexyl Cinnamal, Coumarin, BHT, Sodium Phytate, Potassium Sorbate, Phenoxyethanol.