Croda Inc. previewed a new hair conditioning agent during in-cosmetics in Hamburg, which will launch at the NY SCC Suppliers' Day, to address the needs of multicultural hair damage—and expanding market. Crodazoquat MCC (MultiCultural Conditioning) (proposed INCI: Behentrimonium Methosulfate (and) Quaternium-87 (and) Cetearyl Alcohol) is designed to condition and repair a diverse range of hair types. Further, its broad regulatory acceptance will enable globally approved formulations.
According to the company, in the hair conditioner market, Asian and Hispanic populations are rapidly expanding, outpacing the overall growth median, and consumers around the world have a need to repair damage caused by coloring, chemical treatments and heat-styling, creating a market need for multicultural conditioning agents.
Crodazoquat MCC is designed to offer conditioning benefits across a wide range of hair types that have heat and chemically-induced damage. Extensive testing data showed improvements on the damaged hair of various ethnicities, indicating the ingredient would be well-suited for both products targeted to specific demographics as well as universal global applications. Crodazoquat MCC offers formulators the flexibility to create products that will effectively improve attributes such as feel, manageability and appearance of hair types among a broad range of ethnicities. In addition, the company notes the ingredient is vegetable-derived and has broad regulatory acceptance, including in China where it is IECIC and IECSC listed, to facilitate use in global applications.