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Sally Beauty Strengthens its Hair Color Portfolio

Contact Author Hannah Fink
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Left to Right: Ion Permanent Brights Creme Hair Color, Radiant Orchid and Color Lux Color Cleansing Conditioner, Blue.

Sally Beauty is adding more than 60 new vibrant, bright hair color shades to its inventory.

Related: Naturally Brite Launches Plant-Based Hair Color

These additions comes from brands exclusively available at Sally Beauty like Ion, Iroiro, and Color Lux; along with new shades from brands like Good Dye Young, Wella Colorcharm Paints, Manic Panic and One 'n Only. Lime Crime products are available at online at Sally Beauty and will be available in stores by May, 2021.

Sally Beauty offers the largest assortment of hair color with more than 1,200 shades in professional, vibrant brights, and root touch-up hair color.

Sally Beauty also provides hair care technology through Sally Beauty's ColorView AI technology, where consumers are able to try hundreds of hair color shades virtually, before purchasing. 

In April 2021, hair color expert, professional stylist, and Sally Beauty celebrity consultant, Gregory Patterson, will host a DIY Hair Color class where first-time DIYers will learn the basics of at-home hair color.

Pam Kohn, chief merchandising officer, Sally Beauty said, "Throughout the pandemic, we saw many new customers purchase vibrant brights and traditional hair colors at Sally Beauty as DIY hair color became an instant necessity and a form of self-expression. We can't wait for customers to check out the 60+ new shades we are now offering. We are so happy to provide consumers with all the shades they can dream of." 

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