Naturally Brite has launched its plant-based hair color exclusively at Target.
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The demi-permanent color line is infused with conditioning henna and is 100% plant-based.
It can be applied four ways: directly to the hair, free-handed for highlights of balayage, diluted with water or mixed into shampoo.
Naturally Brite is available in seven shades: Fire, Auburn, Dark Strawberry Blonde, Copper Rose, Dark Red, Dark Brown and Black.
Ingredients (Fire): Red Henna (Lawsonia Inermis Cera), Henna, Indigo Herb (Indigofera Tinctoria Leaf), Theobroma Cacao Seed Butter, Carrageenan, Paraffinum Liquidum, Caprylic/Capric Triglyceride, Bentonite, Oleth-5.