Kat Von D Beauty is embracing co-creation with the launch of its Beauty Liner X.
The brand is asking fans to preview the first batch of the liquid eyeliner and then share thoughts, insights and feedback in the ratings and reviews section on Sephora.com. The limited preview quantity of Liner X will only be available while supplies last. The estimated launch date is sometime in 2019.
Liner X, which retails for $20, is an ultra-black, vegan liquid eyeliner with a flexible tip meant to apply a waterproof, smudge-resistant formula.