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BASF’s Mearlmica FF: a Talc-alternative for Color

Contact Author Michele Behrens
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BASF’s Color & Effects’ Mearlmica FF is a neutral performance mineral of natural mica that creates a talc-alternative, neutral base for a wide range of colors in matte, shimmering and sparkling color cosmetics and personal care applications.

 

BASF’s Colors & Effects brand has launched Mearlmica FF (INCI: Not Provided), a soft, creamy-textured performance mineral made of 100% ethically and sustainably sourced natural mica.

Related: WGSN Color and Effects Forecast 2020-2025: Copper, Eco Black and More

This natural mica product provides customers with a talc-alternative when formulating color cosmetics and personal care applications. Formulators can use Mearlmica FF to create a neutral base for a wide range of colors in matte, shimmering and sparkling finishes.

This product offers transparency and traceability in its back integrated supply chain and is a globally approved color additive for use in all applications.

“With the growing demand for 100% ingredient transparency, Mearlmica FF offers customers a conscious choice when seeking ethical and sustainable natural mica,” said Diane Jansson, global business manager of Effect Pigments for Cosmetics, BASF Colors & Effects. “At Colors & Effects, we’re proud to offer the personal care and color cosmetics market with responsibly mined mica from our wholly owned mine in the United States.”

“Our expertise has led to the development of a product with high slip and a matte appearance upon skin application,” commented Gabe Uzunian, head of development and expert services of Cosmetic Effect Pigments at BASF Colors & Effects. “Due to its low index of refraction, Mearlmica FF is ideally suited to perform as an optically neutral filler in formulations. In addition, the trace metal content of the mica is very low and is strictly monitored to ensure compliance with both regulatory and internal customer requirements.”

For more information, contact BASF.

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