Patrick Ta Beauty is launching its first mascara—Major Volume Mascara— and celebrated the launch with a pop-up truck in Los Angeles. The truck was in four locations across the Los Angeles area highlighting the mascara and selling bestsellers from the brand and limited edition merchandise.
The mascara blends polymer and wax to elongate each lash to create length and definition, mimicking the look of individual false lashes. It costs $29.
Co-founder Patrick Ta says, "I'm so excited that we are able to offer this truck to our consumers and followers! We are always looking for ways to engage with our audience and this felt so natural with the Major Volume Mascara launch. I've wanted to create branded merchandise for as long as I can remember and I can't wait for you all to see it at the truck!"
Ingredients: aqua, polyisobutene, stearic ac id, copernic ia ceri fera cera/copern ic ia cerifera (carnauba) wax, polyacrylate-21, polyhydroxystearic ac id, oleic acid, silic a, polyglyceryl-10 stearate, glyceryl stearate, kaolin, mica, synthetic beeswax, ammonium acrylates copolymer, aminomethyl propanol, panthenol, caprylyl glycol, hydroxyet hylcellulose, dimethicone, lauroyl lysine, di propylene glycol, caprylyl glycol, tridecet h-6 ph osphate, glyceryl caprylate potassium sorbate, myristic acid, tocop heryl acetate, butylene glycol, disodium phosphate, polysorbate 60, sodium phosphate, glycerin, myristoyl pentapep tide-17, chloroxylenol, ethylhexylglycerin, phenoxyethanol, linalool, farnesol, c l 77499 (iron oxides).