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Raw Sugar Living Deodorant Collection Available at Target

Contact Author Jacquelyn Schlabach
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Raw Sugar Living has launched its Raw Sugar Deodorant collection exclusively at Target.

Previously: Beautycounter Launches Refillable Deodorant

The collection is wrapped in 100% biodegradable and recyclable, plastic-free packaging and is clinically and allergy tested. It is made with naturally derived ingredients, is cruelty-free and vegan.

Raw Sugar Deodorant is free of aluminum, baking soda, talc, parabens and propylene glycol. It is also infused with odor-fighting essential oils and feel-fresh fragrances, the company reports. The formula is designed to detox and balance the natural skin barrier while reducing body odor-causing bacterial growth. 

Seven uniquely fresh, gender-neutral aromas are featured in the collection. These include: Raw Coconut + Lime; Vanilla Bean + Charcoal; Lavender + Lemon Sugar; Green Tea + Hemp Seed; Fragrance-free; Cucumber + Chamomile; and Beach Rose + Aloe.

"Consumers are the heart of our business and are the drivers of our product development," said Ronnie Shugar, co-founder & CEO, Raw Sugar Living. "Guests are seeking healthier alternatives that contain natural ingredients, are affordable, planet-friendly, and provide expected results. To support this, we formulated these deodorants specifically to be gentle on the skin and tough on body odor."

"As a brand, we've always been about loving the skin you're in, believing that beauty comes from the inside out," said Donda Mullis, co-founder and CMO, Raw Sugar Living. "So, we designed our deodorants with skin-lovin' ingredients on the inside, and planet-lovin' packaging on the outside. Sweat is good for the body but clogging pores or cluttering the planet is not."

Ingredients (Raw Coconut and Lime): *Maranta Arundinacea (Arrowroot) Powder, Caprylic/Capric Triglyceride (Coconut-Derived), *Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Wax, Triethyl Citrate, Magnesium Hydroxide, Zinc Ricinoleate, *Citrus Aurantifolia (Lime) Fruit Oil, *Citrus Aurantium Dulcis (Sweet Orange) Peel Oil, Tocopherol (Sunflower-Derived Vitamin E), Benzyl Alcohol, Limonene, Fragrance (Parfum and Essential Oils) *Certified Organic/Cold Pressed/Essential Oils

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