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How Consumer Expectations Drive Beauty Innovation

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BASF asked 235 women: “How many years younger do you believe a quality skin care product can make you look?” Eighty percent replied: 5–10 years. This response served as a basis for the development of a novel peptide duo since, in the right size and sequence, peptides can be highly potent skin care agents in small concentrations. Click through to the Digital Edition to learn more.

 

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