Consumers want strong, healthy, manageable hair. However, many factors such as aging, increased use of modern appliances like hot irons and blow-dryers, and hair coloring and bleaching all contribute to damage and weakness of the hair fibers.
As a result, the hair-strengthening market is growing rapidly as science begins to find the answers to combatting hair weakening and breakage. Historically, most solutions for weak hair have involved ingredients such as proteins, keratin derivatives and some vitamins and natural oils, which act primarily at the surface with limited penetration.
FiberHance™ bm solution is a new, patented chemistry to be included in the arsenal of ingredients for hair strengthening. Evolving from glucose-based chemistry, it has a unique multifaceted mode of action that penetrates deep into the cortex to create new hydrogen and ionic bonds, which support the damaged internal keratin structure and strengthen and provide manageability back to the hair.
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