In Sight--Extrasensory Perception in Product Development

Mar 31, 2006 | Contact Author | By: Rachel Chapman, Cosmetics & Toiletries
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Title: In Sight--Extrasensory Perception in Product Development
  • Article
Through his experience of working with consumers, Avery N. Gilbert, president of Synesthetics Inc., has discovered that the challenge is not so much discovering what consumers want as interpreting what they think they want.

Excerpt Only This is a shortened version or summary of the article that appeared in the April 2006 issue of Cosmetics & Toiletries magazine. If you would like a copy of the complete article, please contact us at customerservice@cosmeticsandtoiletries.com.