Excerpt Only This is a shortened version or summary of the article that appeared in the April 2006 issue of Cosmetics & Toiletries magazine. The full content is not currently available online.
In Sight--Extrasensory Perception in Product Development
Mar 31, 2006 | Contact Author | By: Rachel Chapman, Cosmetics & Toiletries
Through his experience of working with consumers, Avery N. Gilbert, president of Synesthetics Inc., has discovered that the challenge is not so much discovering what consumers want as interpreting what they think they want.
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